• Common sense first

I start by understanding how your business really runs — not how the manual says it should.

• Fit‑for‑purpose solutions
  I design changes that suit your scale, budget, and priorities.

• Translation, not tech‑speak
  I bridge the gap between business goals and developers, so you stay in control.

• AI and automation used wisely
  Technology adds value only where it should.

• Sensible compliance
  Data privacy and governance handled without over‑engineering.